The commercial played before a Brooklyn Dodgers–Philadelphia Phillies game at Ebbets Field. Ad Age reported in 1995 that it was a brief spot called the "Bulova Time Check," which showed a watch face with the second hand ticking while a voice-over read the time. Bulova paid $4 for air fees plus $5 for station fees. At $147.08 in 2016 dollars, it was really a steal. Ad Age notes that there were about 4,000 televisions total in the New York area at that time.